WHO SHOULD READ THIS BOOK
She’s now the CEO of Behavioral Sciences Research Press, but Suzanne C. Dudley literally grew up with the company. From an early age she worked on the “family farm” alongside acclaimed call reluctance researchers George W. Dudley and Shannon L. Goodson. Eventually striking out on her own, she earned Bachelor’s and Master’s degrees from the University of Texas at Dallas. After a successful career as a CPA she returned to BSRP in 2004 as Director of Finance, moving into the CEO role in 2018. Along the way she learned to conquer her own emotional barriers to success. Today Dudley’s real-world business acumen and no-nonsense approach add an invaluable practical dimension to the data-based sales and management solutions for which BSRP is renowned. She enjoys sharing her struggles and breakthroughs with others and is grateful every day for the opportunity to help change the lives and careers of success-seeking professionals around the world.
Trelitha R. Bryant has a passion for helping organizations redefine success once they have identified and removed their barriers. As the Director of Research for Behavioral Sciences Research Press, she has completed hundreds of statistical studies on the influence of fear on the performance of salespeople and other professionals who rely on visibility management to achieve their goals. Her rock-solid research background allows her to provide needed clarity in the sometimes-hyperbolic galaxy of sales training and self-help programs. She offers credible insight into topics related to sales personnel selection, psychological assessments, and multi-national research. Bryant has a Bachelor’s degree in Mathematics from Creighton University, has completed graduate coursework at Southern Methodist University, and has been a valuable part of the BSRP family since 1998.
“Relentless, gives super insight into the psyches of salespeople. Not only does the book outline the reasons why salespeople don’t make sales calls, but it gives you a way to diagnose and prescribe exercises to cure sales call reluctance. As someone who has used the call reluctance assessment for years, I found the book refreshingly easy to read and digest. The well-documented research comes from years of studying the behaviors of salespeople, and the book puts a nice bow on the information. Recommended reading for any sales leader or salesperson!”
“For the low cost of a book you will learn how to cure Call Reluctance in your sales team, and in yourself if you suffer from this sales malady. Think of the increased income and profit this could give your business or career. Looked at this way, Relentless is the bargain of the decade.”
“Dudley and Bryant have co-authored a must-read book on one of the greatest challenges for salespeople – prospecting. Addressing the personal barriers to effective prospecting, this science-based approach is a welcome alternative to the hucksters that proffer formulas without evidence. Built on the foundation laid by George Dudley and Shannon Goodson, Suzanne Dudley and Trelitha Bryant introduce a more finely-grained model of sales call reluctance with the detail of social scientists but in an approachable fashion that makes Relentless a highly useful volume for any sales professional.”
“Relentless is a must read for anyone looking to take their sales career to the next level. Suzanne Dudley and Trelitha Bryant bring a refreshing outlook to identifying and addressing the issues of sales reluctance. Learn the real causes and apply the remedies to drive successful selling behaviors. You will be a better sales professional!”
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